NPD Group To Introduce Digital Sales Charts
By Dr. Evelyn Reed | January 01, 0001 | 7 min read
The NPD sales Y1 COM charts come with a hefty caveat: they don’t include digital download sales, meaning we’re not getting the full picture when it comes to game sales. So, to fix this, the NPD Group are introducing digital sales charts.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); The NPD Group’s David Riley has told MCV “The charts are needed in much the same way that retail and online tracking services are needed.” “Objective third party tracking is essential to separating the wheat from the chaff. In other words, accurate tracking Y1 Games will provide a no-nonsense view of what’s 
happening 
on the publisher level, keeping away from the spin, and in some cases, misleading information 
that often appears on the internet.
“Misinformation can have a dramatic, negative impact on a publisher’s bottom line.” A plug for their own services, sure, but also a welcome one. Provided, that is, every publisher/platform signs up for the service. First digital chart coming Y1 App to US? [MCV]