THQ_ Who Needs a Diverse Portfolio

Last week THQ announced that they were dividing up the company into three divisions, core, online, kids and famiily and casual games. https://kotaku.com/thq-splits-in-three-core-gamers-get-own-division-5301946 The decision seems to put an end to what [[link]] some viewed as THQ’s attempt at breaking into the mega-publishing business with the like of EA, Activision and Ubisoft.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() [[link]] { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Games Industry talked to THQ’s executive vice president recently to find out what all of this means for the company. Most interesting in the lengthy Q&A, I think, is Danny Bilson’s take on the importance of diversification. There was a time when many bigger publishers, including THQ, thought it was important to have a wide variety of games in a broad spectrum of genres. But Bilson seems to laugh off that suggestion today. He goes as far as to say it doesn’t [[link]] make sense: Q: So THQ doesn’t feel like it has to compete in each genre and have a diverse portfolio for multiple systems? Danny Bilson: How does that even makes sense, I don’t understand that? It’s funny, but why do I need that? If I had something good for every genre I would do something good for them, but if I have two strong shooters and as long as I’m making the revenue and selling games and people are digging them, I’m good. Maybe I’m completely wrong and mad, but I don’t get ‘portfolio’. UFC: Undisputed did two million units in two weeks. It’s wild in places like Germany and the UK. In Germany the UFC doesn’t even play there. I guess it doesn’t make sense to diversify when you no longer can. Seems a bit risky to me, but last week analysts I spoke to were singing the praises of focusing on and dominating a niche. https://kotaku.com/bethesdas-big-move-5302091 THQ 2.0 [Games Industry]